How I designed the billing backbone for Alto’s home care marketplace by automating invoices, rates, and bookings that powered 80% of monthly revenue.
Through a full redesign of 500+ screens, I leveraged research insights to surface a hidden user need, a unified schedule view, that became the app’s key subscription driver.
In just four months, I designed and built Alto’s dual-sided home care platform from the ground up. By creating a scalable design system, mapping critical workflows, and developing front-end components, I enabled the company to launch quickly, gain traction, and establish trust in a sensitive market.
