Uncovering In-App Subscription Conversion Drivers in a 500-Screen App Redesign
teamlinkt_app
teamlinkt_app
Uncovering In-App Subscription Conversion Drivers in a 500-Screen App Redesign
Output
Product Design
User Research & Insights
Visual Design
Workflow Mapping
Prototyping
Deliverables
Mobile Redesign
Subscription Conversion
Prototypes
Links
TeamLinkt, a sports management app with over 500,000 users, faced challenges to convert free users into paid subscribers. Its mobile experience was outdated, inconsistent across iOS and Android, and lacked cohesive UX patterns.
The in-app subscription offered features like ad removal and customization, but conversion rates were low and inconsistent, with no clear strategy behind paywalls.
The challenge was twofold: modernize the entire experience while uncovering the right opportunities to drive meaningful subscription growth.
TeamLinkt, a sports management app with over 500,000 users, faced challenges to convert free users into paid subscribers. Its mobile experience was outdated, inconsistent across iOS and Android, and lacked cohesive UX patterns.
The in-app subscription offered features like ad removal and customization, but conversion rates were low and inconsistent, with no clear strategy behind paywalls.
The challenge was twofold: modernize the entire experience while uncovering the right opportunities to drive meaningful subscription growth.
I began by auditing the entire application (over 500 screens) to identify outdated patterns, UX inconsistencies, and friction points. This audit not only drove the full redesign but also provided a foundation for deeper analysis into user behavior.
Using internal querying, Clarity session analytics, and app store review mining, I studied how users engaged with the platform. The findings were clear: many of the features prioritized in the interface had very little usage, while one feature in particular drove significant engagement but was hidden away: the ability to view all team schedules in a single consolidated view.
I began by auditing the entire application (over 500 screens) to identify outdated patterns, UX inconsistencies, and friction points. This audit not only drove the full redesign but also provided a foundation for deeper analysis into user behavior.
Using internal querying, Clarity session analytics, and app store review mining, I studied how users engaged with the platform. The findings were clear: many of the features prioritized in the interface had very little usage, while one feature in particular drove significant engagement but was hidden away: the ability to view all team schedules in a single consolidated view.
Parents, coaches, and players were constantly switching context between multiple teams just to see when games and practices were happening. This constant back-and-forth created frustration and wasted time.
What users really wanted was simplicity: one place to see everything at once.
With this insight, I elevated the consolidated schedule view to a primary position in the redesign, giving it a clear toggle to activate. To align with business goals, I strategically placed this feature behind the subscription paywall. I also redesigned the paywall itself to highlight not just the schedule view, but the broader value of upgrading, making the decision intuitive and appealing.
Parents, coaches, and players were constantly switching context between multiple teams just to see when games and practices were happening. This constant back-and-forth created frustration and wasted time.
What users really wanted was simplicity: one place to see everything at once.
With this insight, I elevated the consolidated schedule view to a primary position in the redesign, giving it a clear toggle to activate. To align with business goals, I strategically placed this feature behind the subscription paywall. I also redesigned the paywall itself to highlight not just the schedule view, but the broader value of upgrading, making the decision intuitive and appealing.
The redesign created a modern, intuitive, and scalable app experience, reducing friction across the platform and aligning with iOS and Android standards. More importantly, the research-driven paywall strategy tied monetization directly to a feature users actively valued, reframing the subscription as a solution to a real problem (avoiding constant context switching).
This increased user satisfaction, improved discoverability of high-value functionality, and gave the business a repeatable framework for value-based monetization.
The redesign created a modern, intuitive, and scalable app experience, reducing friction across the platform and aligning with iOS and Android standards. More importantly, the research-driven paywall strategy tied monetization directly to a feature users actively valued, reframing the subscription as a solution to a real problem (avoiding constant context switching).
This increased user satisfaction, improved discoverability of high-value functionality, and gave the business a repeatable framework for value-based monetization.